Over the last few months, Ladybird Gifts has been involved in a very exciting project for a couple of clients – Personal Branding.
Angela Brady, one of our gorgeous clients, from Business By Numbers is happy for us to share her “personal branding” story – and let us add, it has been an absolute pleasure to work with Angela.
“I decided to rebrand and create a new look and feel for my business – I felt my old brand was missing the mark and possibly a little “feminine” for many of the clients that were part of our business.
Accountants often brand with corporate blues and greens and I didn’t feel this was right for Business by Numbers either.
After much deliberation, I decided on reds, oranges and greys as our corporate colours and had a great time during the process of reorganising all that went with the branding process.
The highlight of this whole process was working with Bev for the “personal branding” side of my plan. My brief to Bev was to help me find beautiful, memorable gifts to thank, reward or acknowledge clients in some way – that portrayed the look and feel of my business, and was something of use and a gift clients would be excited to receive.
Well, let me tell you…. I was absolutely thrilled and overwhelmed at the beautiful gifts and accesso
ries Bev managed to source for my business and new brand! The time, effort and work invested in me and my business, was nothing short of spectacular.
I feel you have helped position me in the market as a leader and role model to my clients and I feel such pride when I send beautiful, original and good quality gifts to clients.
Their surprise and thrill is absolutely worth the investment. My personal branding has become a real point of difference for my business and I can see that it is setting me apart in a very competitive market place.
Bev, thank you so much.”
One aspect that we feel really important to share with you, is around the individuality of the gifts. Once you choose a gift that becomes part of your brand, we no longer show that gift as part of our giftware range. We want the gifts you give, to be as unique as you and your business,
We so loved this project and invite you to talk to us about how we can help to position your business with beautiful, unique and individualised gifts to promote client loyalty and set you apart in your business.
Yours in “gifts worth giving”
Bev Barnfather
